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How dating has changed The realm of dating has been changing almost since it began. Sure, for some, but increasingly that's the exception, not the rule — although sites like Christian Mingle do promise to help Christian singles "find God's match for you."So instead, some 38 percent of Americans who are single and actively looking are turning to the world of online dating, according to a 2013 study by the Pew Research Center.Gone are the days when you were betrothed to the man who gave your father a goat and three chickens. It's a billion industry worldwide, billion alone coming from the United State and North America, said Marc Lesnick, founder of i Date, the annual conference for the online dating industry.And some of those, he said, are more blatantly hook up apps — ones that put sex before all else.Hook up now, date later Dee Jay Mogul, a 28-year-old deejay from Brooklyn, agreed."They're all hookup sites.
About three in 10 wanted to date casually with only 22 percent in it for the long haul.Or simply too many single men with too much time on their hands and mad Photoshop skills. While the kookiness of the photos some people put on their online dating apps is almost a given, one thing is still left open to debate.Are all of these people turning to their smartphones and tablets here for a long term relationship or casual sex?There's anywhere from 35 million to 40 million unique users depending on the season, according to a July report by com Score, an Internet analytics company.His story: Cheating goes far past sex In the past year, mobile dating users became the largest subset of online dating.